Connotative Meaning in The “Four” Album by One Direction

This research aims to identify the words containing connotative meanings based on the  context and to analyze the types of connotative meanings in the “Four” album by One Direction. This research uses the qualitative descriptive method. The steps of collecting  the data are reading, identifying, categorizing, analyzing the data containing  connotative words, and finally, drawing the conclusion. The theory of connotative  meaning and types of connotative meaning is based on the theory proposed by Leech  (1974). The results of this research show that there are 49 connotative words found in  the “Four” album by One Direction. The words containing connotative meanings are categorized into 3 types of connotative meanings. All three types of connotative meanings found are as the following distribution: 22 (45%) data for negative  connotative meanings, 19 (39%) data for positive connotative meanings, and 8 (16%)  data for neutral connotative meanings. In conclusion, the dominant types of connotative  words found in the “Four” album by One Direction have negative connotative meanings